There are many different factors to be taken into account when naming an open source project: trademark conflicts, meaning in multiple languages, memorability, thought association, similarity to existing names, family naming schemes (heaven forbid that a KDE app not have a k shoehorned into the name somewhere!), and more. But let me add one more to the list: searchability.
Two examples of projects that failed to take searchability into account spring to mind (and there are many others): C# and KVM -- C# because it contained a character that many search engines of the day couldn't search on, and KVM because there were millions of web pages in existence discussing keyboard/video/mouse switches that cause search collisions (and many of those pages also contained "virtual" or "machine", while many kernel virtual machine pages didn't contain the word "kernel", "virtual", or "machine").
So please: when picking a name for a project, have Google and its colleagues look over your shortlist!
Haha, similarly, I was just mentioning to some of my colleagues that there's a Canadian short animated film that I really like called "To Be". It was practically impossible for me to find it when I was looking for it.